“To make my meal in a box taste better, I decided to tweak the logo, rather than the ingredients.” ― Jarod Kintz
Logos are more important and hold more value than most people would like to give credence to. A logo tells everyone who you are, what to expect, and how to expect it, all before they even meet you or become familiar with your service. So why did I change my logo? What was I thinking? What was my process? Keep reading and we'll cover all of that today.