You're a owner of a small barber/beauty salon. You started off small and slowly are growing into a nice client base but, it isn't yet where you'd like it. So you decide, "I need a better identity and advertisement." You call your best friend, who happens to be a graphic designer. You tell him all that you need. Logo, flyers, website, and business cards.
Your friend comes back to you with a quote for how much all this is going to cost. You take the paper and your jaw drops at the news.
Then you ask yourself, "Is it REALLY worth that much?" Why do designers charge so much? Are their services worth what they ask for?